Amazing Comeback of Twinkie
Remember the panic a couple years back?
The Twinkie company (Hostess) was going bankrupt.
Oodles of folks were concerned that they'd never be able to taste the sweet delishishness of their beloved yellow cakes again.
Once shelves got empty, boxes of Twinkies were selling on eBay for crazy amounts.
Well, long story short, Twinkies survived.
Today, Hostess is not just surviving. It is thriving. Read:
“They’ve worked magic with their business concept and have made Hostess one of the most efficient and effective companies in the entire food industry,” says Joseph Gatto, a partner at Perella Weinberg, who brokered the Hostess sale (during bankruptcy proceedings).
How they’d do it? Cherry–picking top assets, modernizing manufacturing and distribution, doubling the shelf life of products and capitalizing on the rare place in pop culture Hostess products still held.
Catch the rest of the come back story here (Forbes):
Long live the Twinkie!
Out for now.......
Matt
