Croc Comeback
Love them or hate them.....
they are making a resurgence.
Yes, Crocs.
Big stuff is planned for the brand in 2015, especially around a marketing relaunch of the original "clog" style......
"The company has..... launched a global marketing campaign around its classic shoe. The campaign started online with ads featuring silhouettes of the shoe under the tagline, "Find Your Fun," and will be followed by TV commercials in May. (Management) wants to remind people that Crocs was founded on bright colors, whimsy, and comfort: One spot features a clog formed by clouds; another is formed by beach chairs and umbrellas on a tropical shoreline. The ads are the start of a long-term increase in marketing spending, one that's trying to avoid recreating the shoe's initial spike in trendiness."
Read the whole article here:
Personally, I love my Crocs. I have 4 pair..... 3 of the original "old school" clogs (blue, green, white) and a pair of brown casual everyday shoes.
They are comfortable, easy to slip in and out of, and a breeze to clean (garden hose does the trick).
Perfect for keeping my feet cool in the heat of summer.
Out for now......
Matt
