Rise and Fall of Subway
Jared's magic touch (or waistline??) appears to be running out of power.
"At the dawn of its 50th birthday, all is not well in the land of Jared and jingles about $5 footlongs. Subway’s U.S. sales last year declined 3 per cent, or US$400 million, falling faster than any other of America’s top 25 food chains. The mega-deli was also knocked back to America’s third best-selling food chain for the first time in seven years."
Why?
"The chain’s fast-rising rivals, like Chipotle Mexican Grill and Firehouse Subs, are beating Subway at the game it helped create, offering seemingly fresher, healthier, build-your-own meals. Diners increasingly say they want to know their meat has been cut fresh, not peeled off wax paper; their meal heated by steamer, not microwave."
Read all about it here:
We've been casual Subway diners for several years. By "casual", I mean like 2 or 3 times per month, tops.
Their prices have gone up. $5 footlongs are no longer the norm, unless you have a coupon and buy a drink.
They've dealt with controversy over their bread.
Yum..... yoga mat.
And they are just so crazy stingy with their shredded cheese.
Uggggh!
Out for now.....
Matt
