Combo Meal Success
All that advertising and push-push-push to get folks to buy specially-priced combo meals at fast-food restaurants is paying off........
McDonald's, Burger King and Wendy's are seeing new combo meal deals pay off after several years of declining combo sales. Purchases of combo meals for lunch and dinner rose 1 percent at the three restaurants combined for the 12 months ending in March, according to data from research firm NPD Group.
That's only a small percentage, but a 1 percent increase brings the total combo meals purchased in that period to 2.5 billion combo meals, NPD restaurant industry analyst Bonnie Riggs said. Consumers in recent years had been steering away from combo meals, which traditionally had only been presented as a sandwich, fries and drink offering, in part because they wanted more choices and the ability to customize, Riggs said.
In recent months, though, Wendy's, Burger King and McDonald's all have introduced new value meals that shook up that classic combination, and made choices more affordable. Wendy's first introduced a 4 for $4 meal last fall, featuring a Jr. Bacon Cheeseburger, chicken nuggets, small fries, and a small drink. McDonald's and Burger King soon followed.
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I will admit that I have contributed to this trend, as the 5 for $4 (Burger King), $5 box lunch (Taco Bell) and 4 for $4 (Wendys) are great deals.
And very easy to order.
Out for now........
Matt
