BK Rollouts

Not too long ago, Burger King rolled-out this very interesting menu item:

And just a couple weeks back, this one was introduced:

Now...... coming later in August...... we have this to look forward to (??):

Behold...... THE WHOPPERRITO !

Basically, a chopped-up Whopper shoved into a tortilla shell.

Likely the same shell being used for the Eggnormous Burrito.

All these menu changes have to be utterly confusing for the franchisors and employees.

I know BK HQ is trying to keep things fresh in order to keep folks rolling thru the doors.  But making the menu so diverse and changing........ how much wisdom is there in that?

Hardees went this direction a few years back, and it just got messy.

Out for now.......

Matt