A fascinating read explaining some of the purpose / reasoning / methodology behind retailers putting up Christmas merchandise in July:
1 example..... Hobby Lobby:
"There will be almost 8,000 unique holiday products in the stores in 2016. That translates into tens of thousands of individual items. This amount of merchandise cannot be processed by the stores in 30 to 60 days. Bringing the merchandise in early helps the stores accommodate the influx of new merchandise."
Out for now........
Matt