Boxed Water
I had no idea this even existed:
The reasoning?
Studies show there are 50 billion water bottles consumed every year — about 30 billion in the U.S. alone — and the negative environmental impact is huge.
Environmentalists point out that plastic water bottles are made of completely recyclable PET plastics, which photodegrade — meaning they break down into smaller fragments over time. Those fragments then absorb toxins that pollute waterways, contaminate soil and sicken animals.
“We started to work on our packaging, and we realized that we needed to make something that wasn’t about being poured, but that could be consumed the way bottle water was. We designed an ergonomic package that consumers would want to drink out of, and launched in 2016.” (Matthew Swanson, Rethink Brands)
Read all 'bout this slowly-expanding concept/trend of boxed water:
Out for now........
Matt
