Fascinating news from one of the premier chocolatiers in the world.......
The first new Hershey bar in 22 years has no chocolate
Since 1900, just three candy bars have carried the Hershey name. Now there's a fourth.
Meet Hershey's Gold, the first new Hershey bar since the chocolatier debuted the Cookies 'n Creme variety in 1995. The original milk chocolate Hershey's bar first went on sale in 1900. Hershey's Special Dark debuted in 1939.
Hershey's Gold is a "caramelized creme" bar with pretzels and peanuts baked inside. Notice the missing ingredient? Yeah ... there's no chocolate in this Hershey's bar.
A bar that says "HERSHEY" but has no chocolate? That is definitely what I'd call a step "out of the boat". Moving away from the familiar and into uncharted waters.
For the vast majority of the world, "HERSHEY" = chocolate. Will they accept a chocolateless bar?
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Grace & Peace & Love to you all -
Matt