Impossible Whopper
Burger King is trying something new.
Trying to attract a brand-new Whopper-loving crowd into their flame-grilled doors.
Burger King has a plan to bring in new customers and encourage existing ones to buy more often: Vegetarian Whoppers.
The burger chain announced on Monday that it is testing out Impossible Whoppers, made with plant-based patties from Impossible Foods, in 59 locations in and around St. Louis. If all goes well, Burger King will roll out the Impossible Whopper nationally.
With the Impossible Whopper, Burger King hopes to "give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently," Chris Finazzo, president of Burger King North America, told CNN Business. It's also a way to encourage vegan and vegetarian eaters to check out Burger King.
Come on in all you vegans! We are ready to serve you!!
Question from Matt: would a vegan have an issue with eating a vegetarian burger that had been flamed on the same grill as a beef one?
Grace & Peace & Love to you all -
Matt
Trying to attract a brand-new Whopper-loving crowd into their flame-grilled doors.
Burger King has a plan to bring in new customers and encourage existing ones to buy more often: Vegetarian Whoppers.
The burger chain announced on Monday that it is testing out Impossible Whoppers, made with plant-based patties from Impossible Foods, in 59 locations in and around St. Louis. If all goes well, Burger King will roll out the Impossible Whopper nationally.
With the Impossible Whopper, Burger King hopes to "give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently," Chris Finazzo, president of Burger King North America, told CNN Business. It's also a way to encourage vegan and vegetarian eaters to check out Burger King.
Come on in all you vegans! We are ready to serve you!!
Question from Matt: would a vegan have an issue with eating a vegetarian burger that had been flamed on the same grill as a beef one?
Grace & Peace & Love to you all -
Matt
