I've been alive for 44+ years now. And I believe I've been a cereal eater for about 43.2 of those years.
Cereal has sustained me: Raisin Bran, Honeycomb, Corn Chex, Almond Delight -- and of course, Cheerios!
Despite the ***EXPLOSION*** in width/length/depth/height of the cereal aisle in recent years, cereal sales have been depressed for awhile.
Look at this:
General Mills has a cereal problem. It thinks children and aging boomers can help solve it.
The cereal category has been shrinking over the past several years as increasingly health-conscious consumers turn to other options. But cereal remains important to General Mills: Along with yogurt, it makes up about 30% of the company’s overall business.
To strengthen the category, General Mills is trying a number of different things, like leaning into nostalgic, sugary cereals and exploring new food trends. It’s also banking on changing demographics in the United States to help boost sales, said Jonathon Nudi, group president of North America retail for General Mills, during a recent investor day presentation.
(https://wqad.com/2019/07/20/millennials-abandoned-cereal-general-mills-is-betting-that-kids-and-older-people-will-bring-it-back/)
While the number of new cereals introduced each year is absolutely freakin' CRAZY, I can tell you 1 truth: cereal is here to stay.
Life without Cheerios is unimaginable. :)
Grace & Peace & Love to you all -
Matt