Great story........
Pork industry joins battle to stop plant-based products from being called 'meat'
The unveiling of Impossible Foods' latest product -- "Impossible Pork" -- has drawn American pork producers into a years-long battle waged by the beef industry to stop plant-based companies from calling their foods some sort of meat.
"It's not pork," said Dan Kovich, director of science and technology for the National Pork Producers Council. "The ironic thing is that's impossible. You can't get pork from plants unless you feed them to a pig."
I love that quote!
Organizations like the National Pork Producers Council, the National Cattlemen's Beef Association and the Livestock Marketing Association are pushing the federal government to force these companies to rename their products.
Under current law, only the Food and Drug Administration has the power to stop plant-based operations from using traditional meat terms to define their products.
An FDA representative said the agency is reviewing its stance on the "standards of identity" for dairy products, and that "until we finish reviewing, we don't have additional comment on the labeling of plant-based food product."
The spokesman added in an email: "The FDA believes it is important to take a fresh look at existing standards of identity in light of marketing trends and the latest nutritional science."
Meanwhile, at least 13 states have enacted laws that ban companies from calling plant-based products by terms used to define traditional meat. And lawmakers in at least 27 states have filed similar bills.
I'm all for this.
Beef made from plants is not "beef".
Pork made from plants is not "pork".
I'd actually say the same thing about "oat milk" which I wrote about here on MattChat a while back (https://matthonnold.blogspot.com/2020/01/liquid-oats-at-starbucks.html).
Plants are plants. No matter how they've been processed and flavored to taste like meat.
Grace & Peace & Love to you all -
Matt