"The Moldy Whopper campaign, created through a partnership between three agencies, features intriguingly high-resolution photography and video of a Whopper being consumed not by humans, but rather by the voracious maw of time itself. In other words, we get to see a Whopper rotting."
This is BRILLIANT!
Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper
There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.
One moment, thin as a dagger’s edge, lies between the two—and we are living in it at this very instant.
Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. Such campaigns, while laudable, come and go somewhat often without generating much more than passing interest.
But this one is truly bizarre and tests just how far Burger King can take its audiences down the bold marketing route before losing the path entirely.
Read more about this ingenious marketing campaign: https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/
It's so bizarre, so different, so "out there"! Personal opinion...... the mold will get them lots and lots and lots of Whopper sales.
Grace & Peace & Love to you all -
Matt
This is BRILLIANT!
Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper
There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.
One moment, thin as a dagger’s edge, lies between the two—and we are living in it at this very instant.
Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. Such campaigns, while laudable, come and go somewhat often without generating much more than passing interest.
But this one is truly bizarre and tests just how far Burger King can take its audiences down the bold marketing route before losing the path entirely.
Read more about this ingenious marketing campaign: https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/
It's so bizarre, so different, so "out there"! Personal opinion...... the mold will get them lots and lots and lots of Whopper sales.
Grace & Peace & Love to you all -
Matt