Hello, I am Matt. I am 45. And I still love LEGOS.
Granted, I hardly ever play with them anymore. But, we've got a great collection to keep around the house until grandchildren arrive. Then the construction can once-again commence....... as soon as those kiddos realize that LEGOS are not for the mouth.
2 interesting LEGO news items that I picked-up on:
First
The Global RepTrak 100, an annual study conducted by Reputation Institute, surveys how stakeholders perceive companies and how those perceptions affect purchasing behavior.
The 2020 Global RepTrak was conducted between December 2019 and January 2020 and considered 80,540 individual responses from an informed general public across the world’s 15 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the U.K., and the U.S. All 153 companies measured have a global footprint and annual revenue of at least $2 billion.
First place: LEGO
(For the rest of the top 10, check here: https://www.reptrak.com/global-reptrak-100/)
Second
I did not realize that LEGO had made this announcement back in 2018:
The first LEGO plants made from plants have arrived! The LEGO Group has released new botanical elements -including trees, leaves and bushes- made from a plastic produced using sustainably sourced sugarcane. The new elements represent the first big step towards the LEGO Group’s ambitions of using sustainable materials in all core products and packaging by 2030.
The elements are compatible with the first ever LEGO bricks made 60 years ago and are an example of the LEGO Group’s continued commitment to innovation while staying true to the quality, play experience and durability that is at the heart of the LEGO system. The new elements are made up of 98% plant-based materials.
Late in 2019, they went ahead to make this announcement:
LEGO fans can now immerse themselves in the intricately detailed LEGO IDEAS Treehouse. A challenging build, the exclusive set, made up of more than 3000 elements, is one of the largest LEGO IDEAS sets to date.
The Treehouse is packed with play-inspiring features and comes with a landscape base and removable treetop to reveal three detailed cabins. A special feature of the set is that all 185 plants and leaves are made from sustainable materials sourced from sugarcane. This includes the treetop canopy, which has interchangeable sets of green summer leaf elements and yellow and brown fall leaf elements.
(https://www.lego.com/en-us/aboutus/news/2019/august/lego-treehouse-blooming-with-sustainable-bricks)
So, all "core products" will be sustainable by 2030. I sure hope the new LEGOS last as long as the old ones do/have. I've still got some from my childhood.
And I hope the new LEGOS don't dissolve in water. What a mess LEGO Putty would be!*
Grace & Peace & Love to you all -
Matt
*NOTE: In the incredibly remote chance that LEGO does move forward with some type of water-soluble brick....... remember folks, you heard it here first. Royalty please.