No more green, red or blue people. Crayola is launching a box of crayons with different skin tones for children to "accurately color themselves into the world."
"Colors of the World" crayons, the company said in a statement, includes 24 new crayons designed to mirror and represent over 40 different skin tones.
The crayons themselves will be wrapped in a gradient skin tone label with the color name in English, Spanish and French, and a realistic color name – such as Light Golden, Deep Almond and Medium Deep Rose.
Colors of the World was made in collaboration with makeup chemist Victor Casale, who has more than 30 years of experience formulating diverse foundation colors for brands including MAC. The colors offer a better, more realistic gradient of colors from “extra light almond” to “deepest almond.” There’s also a 32-count version of this line that includes four hair and four eye colors.
And can't leave this post without a little bit of trivia:
Crayola introduced the controversial “flesh” color in 1949 but renamed it “flesh tint” and “pink beige” before finally settling on “peach”– as its known today.
I'm excited for the next generation of "color-ers" who will have the opportunity to really jazz-up their drawings with all these new skin tones.
Grace & Peace & Love to you all -
Matt