Amazon.com Inc is scheduling its annual Prime Day shopping event for September and allowing unlimited shipments of non-essential goods to warehouses, the Wall Street Journal reported on Thursday, citing people familiar with the matter.
Prime Day, a marketing event Amazon started in 2015 to drum up sales during the summer shopping lull, has previously occurred in July, though the company never publishes the date far in advance.
The decision to delay it means Amazon will have about 5 million extra devices it would have expected to sell sooner, items like its suite of voice-controlled Echo speakers that have been popular orders during the event. It also affects third-party merchants who have come to depend on Amazon’s platform for revenue.
Just how much of an impact does APD have on the transportation network? HUGE
Take a look at this 2018 article:
So by moving "the day" from July to September, everyone along the supply chain has a couple more months to prepare for this growing event.
NOTE: APD is a great time to get a jump on your Christmas shopping
Grace & Peace & Love to you all -
Matt