Interesting follow-up to my MattChat post earlier in the week regarding declining soda consumption in the States........
An update on Surge, one of my all-time favorites:
Coca-Cola’s Surge, which started production originally in 1996 and stopped in 2003, came back to eagerly awaiting fans last year. The company also filed a trademark for popular Ghostbusters-related Hi-C Ecto-Cooler, a juice box product which was available from 1987 to 2001, but has yet to announce plans for this product.
Howard Telford, Euromonitor EMI global beverages analyst, told BeverageDaily that this throwback trend is an “interesting phenomena” that may help the soda industry’s struggling sales. The industry is down about 2% for 2015 and poised to fall further, he said.
Elizabeth Sisel, beverage analyst at Mintel, told BeverageDaily that she believes there is a real opportunity to drive profits with these throwback releases.
While Surge remains on sale in retail stores and at Burger King, will other throwbacks be successful? Sisel believes so, saying there is “something to be said about bringing back that feeling of these brands that were popular with certain groups back in the 90s.”
Read the full article:
Surge is/was AWESOME. 'bout time for me to slug down another one.
Out for now......
Matt