Redesigning Football


Not an easy task here...... but the sport is losing support, followers, and a major public relations battle:

Future of football safety could come down to research in Riddell's suburban Chicago office

With youth participation waning and football facing increased concerns over head trauma, the future of the game could well come down to the work being done in a windowless room in a generic suburban Chicago office building.  That’s where Riddell, the nation’s largest football equipment manufacturer, is testing out design innovations and racing its competitors to build a safer helmet.
All those documented brain injuries now.

It's scary stuff, folks.

Full article:


Grace & Peace & Love to you all -

Matt