Dollar Tree Plus
I saw this coming eons ago........
Dollar Tree is testing charging more than a dollar for some items as it reports upbeat first quarter financial results.
This month, the dollar store retailer launched its previously announced multi-price point pilot, currently referred to as “Dollar Tree Plus,” at an expanding number of Dollar Tree store locations. This test is designed to understand how Dollar Tree’s customers respond to the addition of merchandise at values greater than $1.
The company conducted planning during the first quarter 2019, including store selection and merchandising. In mid-May, Dollar Tree introduced Dollar Tree Plus merchandise into the first stores. The initial test phase is planned to be expanded to more than 100 urban, suburban and rural Dollar Tree store locations.
(https://www.chainstoreage.com/finance-0/dollar-tree-expands-pilot-of-higher-prices/)
From my viewpoint, this allows them to do 5 critical things:
- fight inflation and import tariffs (since like 99% of their stuff is made by the Chinese)
- increase the categories of what is on the shelf (i.e. some things just can't be made & sold for $1)
- expand their customer base (i.e. become competitive for Dollar General customers)
- improve reputation
- and, of course, increase those sales $$$$ (and, if done properly, increase those profit $$$$)
Anything else you'd add to the list?
Grace & Peace & Love to you all -
Matt
